JAJAH Development Blog

As the concept of Social media grows so does the concept of Social Marketing. Yesterday I  attended a one of a kind dinner at Forelin, which is a chef seafood restaurant. The event was called “Eat & Twitt” and the purpose of it was to promote the restaurant and their new summer menu. This is the first time this is done in Israel, and I have not heard of a similar event done abroad… The event was organized by Liat Vardi–Bar, the talented  “out of the box” thinker I know and love and promoted by Yosi Tagori, which “invented” the concept of #fiddme on twitter. The guest included magazine and blog writers that are related to the food  and restaurant industry and twitter geeks which tweeted the entire dinner. In addition to the wonderful dinner served, there were different wines from Agur winery, and a lecture about food photography techniques, and there were even give always: a cooking book from selected chef  restaurants. This is the second time I attended  Forelins private room and enjoyed it so much. I love the setting and the service there! was one of the more fun events I have been to lately, waiting for the next one. Thanks Forelin! For more pics:http://picasaweb.google.com/jasmineah/EatTwitt# tweeting about it:

After a long time of no women events, we are planning a women only event for entrepreneur women. The goal of the event is to unite women in the Hi-Tech industry and create an inspiring and supportive platform for women entrepreneurship. The event is of the F5 – Refreshing women’s venture group and will take place this upcoming Sunday, in the private VIP room at Foreline restaurant in Tel Aviv (there is free parking!!). The event will include dinner and a lecture “My entrepreneurship experience and about leveraging new media to live a LIP (location independent professional) lifestyle." by Maya Elhalal, which will share with us her experience. There are limited places, so RSVP ASAP on the Facebook Event here.

Next week, there are three mobile events. the first is the September Mobile Monday Tel Aviv (MoMo Tlv) event, and the theme is "Global mobile Partnership". for this event we have some special guest from abroad; Bill Gajda, Chief Commercial Officer, GSM Association, Stephane Gantchev, Head of Orange Trial Factory, Orange-France and Gian-Luca Cioletti, Head of BizDev EMEA,  Forum Nokia. the event will be on September 15th in Tel Aviv and as always will include free drinks and refreshments. for more info and registration visit http://momotlv.eventsbot.com/ The second event, is a technical workshop that IMA are organizing with Forum Nokia. it’s on September 16th morning. it will include Nokia’s tools and SDK’s, development platforms such as J2me, Symbian, flash, widgest etc. The latest on S60 Platform, location API’s and much more. all sessions will be presented by Eero Bragge, from Forum Nokia. for more info please visit: http://www.imaworld.org/?CategoryID=459 The third mobile event for next week is the GSMA Global Competition, where the winner of the competition will be announced. this event is with Carmel Ventures and is on September 16th, after the forum Nokia session, so if your quick you can make them both…. for more info please visit http://www.carmelventures.com/Event.asp?Pid=0.51.543&id=539

Yesterday we held the 3rd MoMo TLV event. It was at Mandy’s, on the Yarkon and the topic was mobile content. 130 guest came and orange handed out gifts. I spotted 3 blond women other than me, next event I promise to take a photo of blonds…, We had a speed lecture session; each person talked 15 min. we had a special guest from China - Ori Elraviv, Dragon ports Co-Founder, that talked about the mobile scene in china, and mostly answered question. Aviv Revach, Mominis Co-Founder, gave a short intro about mobile gaming. Guy Ami-Ad from Mobi, talked about mobile advertising and was charming as always, Aviad Rabinovich, Oranges Music Manager talked in addition to the regular "listening to music on your handset" about using your mobile for getting to know more music, music campaigns and song recognition, which I liked the most. It works by sending a part of a song recording to some server, and receiving the name of the band, song name and the album in a few seconds from the server. I was impressed, even more than seeing 3 other blonds in a mobile event.  I already know some sites that do something similar, such as WatZatSong, but in those sites you need to wait for users to recognize the song and say what it is. I don’t know what was the application that Aviad was using, but I liked it very much and Ill will find out… As always we had an open bar, thanks to our sponsors Orange, BlueRun Amdocs and Eurocom. More pictures from the event can be found here.

At the beginning of the week I attended the IMA’s Mobile Advertising event that took place in Tel Aviv. the event was very well planed, and on schedule, every lecture started and ended on time! that was so surprising. I think that was the first event I have been to in Israel that corresponded to the time table! the place was full, it looked that there where allot of women, compared to other mobile events I have been to. I was proud… The lectures where interesting. Most of them demonstrated the extra creativity needed for mobile advertisement. TurkCell showed some very interesting ways to advertise, which involves users consent to get advertisements. They talked about coupons that users receive from their favorite brands which are discounts only available for mobile users, and that way making users want to receive the advertisement. The most interesting thing they talked about was commercial ring tones, the user sends a SMS with a short code and then he "subscribes" to a ringtone of some brand. Every time the rington is played (i.e  the user has an incoming call), the user gets credit-his phone bill is reduced. the number of times the ringtone is played is monitored. The technology used is called RBT (Ring Back Tone).  This is the song we hear when calling a friend. Turkcell uses a company called TonlaKazan (meaning Tone&Win) to achieve this. Guy Ami-Ad,from Mobi, gave a rememberable lecture with allot of examples of innovated advertisements. a basic idea is that with a mobile, you can get to the user any time and any place, in the bed before he sleeps, or even in the bathroom…. he talked about having loyal users, and doing it by billing them only "after a few clicks".. and how important is it to make the users involved in the brands advertisements.  there were many more interesting lectures and talks. I think there are many advantages for mobile advertising. from the advertiser side, the user is available at any time and any place, tracking and monitoring the result are very easy and there is no better way of knowing your target client by his  profile and interests whereas just having an advertisement on TV. From the developer and business side, I think there is a barrier of where the technology in the mobile industry can develop and this is just because every thing in mobile cost money. Having advertisement to cover various charges on the mobile will increase demand in mobile technology. Disadvantages? none, or am I  grafted? the only issue I see is spamming users with advertisements, but in the case of mobile advertisement the user needs to consent getting advertisement or coupons…

The F5 - Refreshing women venture’s First meeting was on Thursday. it was organized by Liat Vardi and sponsored by Sun. I arrived late, due to a major traffic jam  (2 hours from Raanna to Tel Aviv), but just in time to hear Miriam’s Schwab’s lecture on - "Using Blogs and SEO to Promote your Business". the lecture was general. The interesting part was samples of different blogs on the net and what to do to improve them. After the lecture dessert was served and us girls had a chance to chat some more. other than business, technology and sharing goals we could say things like " bad hair day" and understand each other perfectly! The atmosphere was nice and relaxing.  I got to meet some very interesting women,  and learned allot. I’m waiting for the next events….

Nowadays, the hitech industry is having more and more women, especially in Israel. I guess it’s something to do with the Multitasking and passionate features that women have. Usually, when going to some technology event, most of the attendees are men. Of course, in some cases there are allot of blond girls which are called Nokia or Samsung girls, but I’m not referring to them. My first women event was held in a beautiful hotel in Barcelona, drinking Cava and very women-like.  it was organized by the Women in Mobile Data Association group, or should I say   Helen Keegen and Gillian Kennedy, which are also organizing another event for women in the mobile industry, on the first of July, in London. Unfortunately I cannot attend that one- after all it’s in London. Happily enough, we have Liat Vardi who is organizing a women event only, for hitech & web entrepreneur women. The group is called F5- Refreshing Women Ventures, and its goal is to inspire women, help get professional advice and support, as well as networking, so events will include lectures. I think this is a huge step for women in the Hitech industry in Israel - Thank you Liat, I’m so excited! The first meeting will take place on June 26^th, at Shvil HaTnufa 5 St., building no. 2 a, 3^rd floor, Tel Aviv. Facebook Event link: http://www.facebook.com/profile.php?id=644146628#/event.php?eid=20239202620 Meeting’s Schedule: 19:30-20:00 Mingling+ dinner 20:00-20:30 Networking 20:30-21:15 Ms. Miriam Schwab-" Using Blogs and SEO to Promote your Business" 21:15-21:30 Q+ A There are limited places left, so if you want to come please email Liat Vardi at LiatVardi [at] gmail[dot] com  as soon as possible with the following details: Full name Occupation – where do you work/what is your venture about? Your blog/website Cell no. Mail address City I’m there!! * I would personally like to thank Edward Resnick from Sun, that helped make this happen and also helped MoMo TLV

*Link to pictures is in the end of the post Friday, May 30th, I went to the And One Concert, an old Synthpop/EBM band from Germany. The concert was in Barby Tel Aviv. I was very much surprised to find the place full!. knowing that the gothic scene in Israel is growing, I still didn’t expect the place to be packed. Although the whole organization was terrible, the great 2 hours(!!!) concert was the best one I saw this year. On the Barby site, the opening time was 22:00. Knowing the Barby, I knew that the opening band will not start before 23:00. We arrived at that time, at the entrance we were told that no cameras are allowed and that we must leave the cameras in the car. As the Barby being in the south side of town, I didn’t  want to have the chance of getting my camera stolen from the car. After some phone calls and arguments, I entered the Barby (Happy Happy me). The opening band - Beyond Cause- went on stage only at 23:30- a bit late. Being happy that And One are in Israel, The keyboard Player being hut and the singer even more, we didn’t care to much. They gave a fun show, and now we were prepared for And One…  unfortunately And One only went on stage at 1:00 am!, we waited around an hour after the opening band, and 3 hours from what was published!! And One got on stage, full of energy. Other than having good songs they sure know how to perform! Steve Naghavi,  (the singer) is also a great dancer and really knows how to make contact with the audience, especially in Hebrew.  It seemed that he knows allot of words such as "bira", "Shalom" and some uncommon words such as "Shilshol"… Other then doing allot of old songs, they did covers of Alphaville, Depeche Mode, Pet Shop Boys, Eurythmics and some more… making it more fun for people that don’t know allot of their songs. They gave a concert of 2 hours, which was very energetic and most of it I, and the rest of the audience where dancing and going wiled… I would like to thank Shahaf Shwartz for making this evening happen. after I was lucky to see And One, In Strict Confidence and Hocico in Israel, I hope to see Blutengel for more pictures click here.